For generations, local families have celebrated the holidays surrounded by our evergreen traditions. This year, we’re adding something special — a festive logging camp weaving the tales of Paul and Babe into our Christmastown story.
Join us for Mason County’s Festival of the Firs, a joyful celebration that honors our heritage and shares the holiday spirit!
Digital Hub: Make ChristmastownWA.org the cornerstone of our seasonal marketing efforts. The website currently welcomes approximately 35,000 visitors per season, providing a central place to discover holiday events, plan visits, and explore Mason County.
Strong, Consistent Branding: Build recognition through professional photography and user-generated content featuring the illuminated Christmas Tree Maze, holiday parade, Camp Grisdale, and other seasonal experiences. Encourage visitors to share their photos and memories to extend our reach organically.
Integrated Advertising: Combine traditional advertising—including posters, radio, and print—with sponsored and organic digital media to reach regional audiences and position Shelton and Mason County as a welcoming destination for holiday celebrations.
Social Media Reach: Activate coordinated campaigns across our combined social media audience of more than 70,000 followers, using engaging stories, event previews, short-form video, and community contributions to build awareness and encourage visitation.
Public Relations and Heritage Storytelling: Develop a season-long PR campaign highlighting Shelton’s Christmastown history, timber heritage, and legacy as a major Christmas tree-producing region. Use the Festival of the Firs and the addition of Camp Grisdale to share fresh stories with local, regional, and broader media audiences.
Year-Round Tourism Development: Use event participation and visitor engagement to introduce guests to other local attractions, businesses, festivals, and seasonal experiences throughout the year. With appropriate consent, gather visitor interest and engagement data to support future outreach, strengthen local business connections, encourage return visits, and increase the economic impact of tourism across Mason County.
For generations, local families have celebrated the holidays surrounded by our evergreen traditions. This year, we’re adding something special — a festive logging camp weaving the tales of Paul and Babe into our Christmastown story.
Join us for Mason County’s Festival of the Firs, a joyful celebration that honors our heritage and shares the holiday spirit!
Digital Hub: Make ChristmastownWA.org the cornerstone of our seasonal marketing efforts. The website currently welcomes approximately 35,000 visitors per season, providing a central place to discover holiday events, plan visits, and explore Mason County.
Strong, Consistent Branding: Build recognition through professional photography and user-generated content featuring the illuminated Christmas Tree Maze, holiday parade, Camp Grisdale, and other seasonal experiences. Encourage visitors to share their photos and memories to extend our reach organically.
Integrated Advertising: Combine traditional advertising—including posters, radio, and print—with sponsored and organic digital media to reach regional audiences and position Shelton and Mason County as a welcoming destination for holiday celebrations.
Social Media Reach: Activate coordinated campaigns across our combined social media audience of more than 70,000 followers, using engaging stories, event previews, short-form video, and community contributions to build awareness and encourage visitation.
Public Relations and Heritage Storytelling: Develop a season-long PR campaign highlighting Shelton’s Christmastown history, timber heritage, and legacy as a major Christmas tree-producing region. Use the Festival of the Firs and the addition of Camp Grisdale to share fresh stories with local, regional, and broader media audiences.
Year-Round Tourism Development: Use event participation and visitor engagement to introduce guests to other local attractions, businesses, festivals, and seasonal experiences throughout the year. With appropriate consent, gather visitor interest and engagement data to support future outreach, strengthen local business connections, encourage return visits, and increase the economic impact of tourism across Mason County.
